Avidus Associates specialises in fostering transformational leadership behaviours through a variety of development opportunities including leadership coaching. Transformational leaders have a genuine belief in the potential within individuals and do their utmost to encourage creativity, innovation, challenge and development. The dimensions of transformational leadership that correlate with this genuine desire to develop and motivate individuals are fundamental to the Avidus Approach to Coaching with a belief that:

"The task of leadership is not to put greatness into humanity, but to elicit it for the greatness is already there."

Coaching is a form of development that supports individuals in improving performance. The Avidus approach is not based on the premise of coach as expert, but rather with the coach as a support, a sounding board and a skilled questioner. The coach supports the 'performer' (coachee implies passiveness) in establishing goals in order to initiate change. The ultimate aim is to achieve the goals through a journey of self-discovery, learning and action.

Coaching offers the performer the opportunity for an external third party to challenge their thinking encouraging him/her to view situations from a new perspective with the intention of changing behaviour. Leadership Coaching is an ongoing personal development process facilitated by a skilled professional that:

  • Focuses on developing individuals in the workplace
  • Is centred on resolving work problems
  • Is carefully timed to suit performer
  • Generates measurable outcomes/goals
  • Allows ongoing monitoring of behavioural changes
"Treat people as if they were what they ought to be and you may help them to become what they are capable of being."

We also design and implement programmes to develop in-house coaches.

The Avidus Guide to Coaching offers a greater insight into this development activity and is available now. If you would like to receive this guide free of charge, then simply complete a form or call us.

action_learning_network Logo - Avidus Associates Avidus Associates Limited Non-Directive Leadership Coaching from Avidus Associates Non-Directive Leadership Coaching from Avidus Associates
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